I saw a car show video earlier this year where the president of Toyota introduced the new 2018 Camry. He talked for several minutes about the updated features and styling changes the new Camry would have and then they showed a marketing video of the different models available. When the video got to the XSE models, I knew I was hooked. My latest toy is the exact same model (including color) of the Camry that was in the video. The power of marketing.